With around 160,000 practicing dentists in the US, marketing dentist practice can be a challenge. It’s important to use a combination of digital and traditional marketing strategies that increase communication touchpoints, attract new clients, nurture current patients, and retain existing ones. This blog post covers 11 proven marketing strategies for dental practices along with a checklist to help you implement them.

Social Media Marketing

Establishing an active and engaging social media presence is a key component of any marketing strategy for dentists. With the right approach, social media can be one of the most effective ways to reach a new audience and promote your services. It’s important to keep in mind your target audience when setting up a dental social media account, such as creating a persona that illustrates the type of client you are most interested in serving (e.g., young professionals, families, seniors). This will help you set up and monitor your social media campaigns accordingly.

Blogging

A dental blog can be an effective way to boost brand awareness and engage with your audience. Start by identifying the questions your patients often ask, and then create posts that answer these queries. This will make it easier for your target audience to find you through search engines, and may result in a higher conversion rate.

Referral Bonus Systems

Offering referral bonuses to existing patients can be an effective marketing strategy for dental practices. It can be a simple as placing flyers in the office or mentioning it to them during appointments. You should also mention your referral bonus system on your website and social media, as this will encourage your audience to share their positive experiences with others.

Video Marketing

Using videos as part of your marketing for dentists is an excellent way to showcase your expertise, educate your audience on best practices, and build trust. Some of the most effective types of dental videos include how-to tutorials, patient testimonials or reviews, and dental office tours. Moreover, a dental video can be shared on your social media, which can lead to a greater reach and potential conversions.

Google My Business

Getting listed on Google’s local business directory is an important step for any dental marketing campaign. It makes it easy for prospective patients to locate your clinic and get directions. Besides listing your location, ensure that you optimize your Google My Business page with the relevant keywords and a compelling description of your services.

Marketing for dentists can be challenging, but with the right strategies, your dental practice will stand out among the competition and gain a competitive edge. Ultimately, your goal should be to convert new leads into paying patients. To achieve this, you need to make sure your marketing efforts are consistent and on point. By implementing the tips and techniques mentioned in this blog, you can optimize your marketing strategy for dental practices and grow your business! To learn how we can simplify your patient communication and maximize your marketing efficiency, schedule a demo of Weave.